As the launch of the RoyalAnts site grows nearer, I wanted to start creating posts that cover subject matter mirroring what you will see on the site. We have not gone into great detail as to what RoyalAnts will be, and this has been intentional. That being said, I want to give you a snippet into what we hope to accomplish.

RoyalAnts.com will be a place for local businesses to stay better connected with their customer base/clientele. It will also allow you to stay more personally connected to those businesses that you love, as well as find new ones to visit/support. That is a painfully vague overview of the general concept.

In the coming weeks, I hope to explore what motivates people to shop local. Does it have to do with the overall quality of the product/service they receive? Is it an anti-corporate mentality from people not wanting to support huge faceless companies? Is there a sense of familiarity and community in a locally owned establishment? Does the ability to interact with the owner matter? My assumption is that all of these play a role, but I intend to ask patrons of these businesses to give some insight on their motivations. Along with this, I want to talk to local business owners/managers to find out what motivates them/drives them/makes them tick.

I intend to bring you this in video form shortly, so stay tuned! While you patiently, but eagerly (I’m sure!) wait, I pose those questions to you. Are you a patron of one or more local businesses? What keeps you going back? Are you a local business owner? What drives you? How do you compete, especially in such rough economic times?

I look forward to hearing your stories!

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This entry was posted on Saturday, March 7th, 2009 at 1:21 am and is filed under Home, Starting Up a Startup. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.