These two things are crucial when creating a business. How viable is your business, and how are you going to treat your customers. Both determine how long your business is going to be around and how well they are going to survive. You can have a killer business model, but if you have abysmal customer service you are going to fail. No one wants to do business with a company that doesn’t care or seemingly hates their customers. The same goes for your business model. You can have the best customer service in the world but if your business model ends up negatively impacting your customers they won’t be your customers for long.

What brought about this as a topic was my own recent dealings with a little company known as Citi. Now you might be thinking this is just me complaining, but trust me, I have some good points on building your own business strategy, so please. Read on.

I have been a faithful customer for years. Always paid my bill on time, kept myself in good standing with them and just recently I received a notice that they are doubling my APR for no reason. When I called their customer service to ask why I was being punished for being a good customer their reply was “You’re not being punished this is just the price of doing business with us.” What?

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